Many businesses and their leaders realize that the rules of the game are changing. Climate change becomes all too palpable for some, while others find that they can no longer ignore disease and poverty. Some companies are ahead in the game, while others just trying to understand the new set of the rules. In the modern business environment, firms must adopt a strategic longer-term view of the business-society relationship and bring a socio-commercial mindset to their products, processes, and purpose.
Is your company taking appropriate and effective actions on corporate social responsibility? Are these coherent? Do they involve your employee and consumer base and the communities you serve?

"The authors make a compelling case that no business leader or educator can afford to ignore. They vividly illustrate how the corporate citizenship agenda has moved far beyond traditional philanthropy and compliance to the heart of creating long-term value for both business and society—and they provide a valuable framework for managers to take this agenda forward."
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