Strategic Discovery
Here are some key questions senior executives instinctively know are important but often do not get full answers to:
- »Are we achieving full potential in our core business?
- »Where is the industry’s true profit pool?
»Are we getting our fair share of it?
- »Which customer segments are more or less profitable?
- »Are our customers loyal to us?
»How can we reduce defections among high-value customers?
- »Are there other customer segments we should target?
»If so, how?
- »Are our marketing messages well-tailored to target segments?
- »Is our pricing strategy optimal?
»Are we leaving money on the table?
- »How can we turn our distribution and supply chain into
»competitive weapons?
- »Should we stick to our core or explore adjacencies?
Often a small change in one lever, such as pricing, can have a huge impact on the bottom line. The Ripples Group can help you answer these questions fully so that you can better direct your company's actions and win against your competitors.
Accelerating Growth in Asia
Client: Multinational consumer goods company.
Situation: The client wanted to accelerate its growth in Asia.
Ripples Approach: Ripples conducted growth strategy workshops with country management teams and led research and strategic analysis in 14 countries in Asia.
Result: Ripples identified significant strategic shifts, including divestments of programs and acquisitions of competitors in core categories.
Gaining Market Share
Client: Global agricultural equipment manufacturer.
Situation: Revenue growth and profitability in the US had been tapering off in the last two years. The client wanted to do a comprehensive review of its strategy in order to re-energize growth.
Ripples Approach: Ripples first built a strategic factbase of the market, customers, channels and competitors. A series of integrated options was evaluated. Ripples conducted primary customer research in various regions, leading to a better definition of market segments and competitive positioning. Through a highly collaborative process, our team helped the client agree upon a clearly articulated, quantified strategy and develop a 3-year roadmap with specific milestones.
Result: The leadership team received Board approval for the new strategy in one session. The client’s re-energized approach involved new market positioning, a new marketing approach, big steps in distribution, and enhanced internal competencies. The new strategy began to resonate with dealers and customers almost immediately, leading to gains in market share within months.
Optimizing Resource Allocation
Client: MA state agency program providing care to women and children affected and infected by HIV/AIDS.
Situation: The client needed assistance in revising its model of care to respond to shifting demographic trends and to better optimize resources.
Ripples Approach: Our team developed a new strategic plan for the program by synthesizing epidemiological and program data and by engaging key stakeholders through interviews and focus groups. The final product included an assessment of the new target population, outlined service and collaboration recommendations, and proposed a narrower geographic footprint for service delivery. A quantification of future program impact was also included to demonstrate the benefit of implementing the strategic plan.
Result: The program began implementing the strategic plan immediately and engaged in a comprehensive re-procurement process that took into account all the recommendations. The new model of care, which represents a drastic change from the past, will enable 50% improvement in the number of consumers reached and services provided with the same level of resources.
Winning Strategies
- Management literature is full of theories on strategy development. Every academic, guru, or consultant seems to have a point of view, yet do any of these actually help at all in strategy formulation?
- Read More
The Art of Problem Solving
by Russell Ackoff