Strategic Discovery​

Here are some key questions senior executives instinctively know are important but often do not get full answers to:

• Are we achieving full potential in our core business?

• Where is the industry’s true profit pool?

• Are we getting our fair share of it?

• Which customer segments are more or less profitable?

• Are our customers loyal to us?

• How can we reduce defections among high-value customers?

• Are there other customer segments we should target? If so, how?

• Are our marketing messages well-tailored to target segments?

• Is our pricing strategy optimal?

• Are we leaving money on the table?

• How can we turn our distribution and supply chain into competitive weapons?

• Should we stick to our core or explore adjacencies?

Often a small change in one lever, such as pricing, can have a huge impact on the bottom line. The Ripples Group can help you answer these questions fully so that you can better direct your company's actions and win against your competitors.