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Here are some key questions senior executives instinctively know are important but often do not get full answers to:

 

  • Are we achieving full potential in our core business?

  • Where is the industry’s true profit pool?

  • Are we getting our fair share of it?

  • Which customer segments are more or less profitable?

  • Are our customers loyal to us?

  • How can we reduce defections among high-value customers?

  • Are there other customer segments we should target? If so, how?

  • Are our marketing messages well-tailored to target segments?

  • Is our pricing strategy optimal?

  • Are we leaving money on the table?

  • How can we turn our distribution and supply chain into competitive weapons?

  • Should we stick to our core or explore adjacencies?

 

Often a small change in one lever, such as pricing, can have a huge impact on the bottom line. The Ripples Group can help you answer these questions fully so that you can better direct your company's actions and win against your competitors.

 

Insights from our team